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Ultra-Violet is Officially the Pantone Colour of the Year

By June 8, 2018 No Comments

Keen to add some colour to your wardrobe or perhaps brighten up your student digz with a new lick of paint? If so, you might want to consider opting for ultra-violet. It is, after all, the official pantone colour of the year for 2018!

What is a Pantone Colour of the Year?

Pantone Inc. is a U.S. corporation and a big-wig within the design space. Since 2000, the corporation has declared a colour of the year, which is always heartily embraced by designers and brands across the globe. The choice of the Pantone colour of the year is never random. The colour decided upon is often a reflection on society, and what the company feels that people need most.

But Why Ultra-Violet?

There is something mystical and mysterious about ultra-violet. It is an innately spiritual colour that the company believes will calm the nerves of those in need of an escape from the over-stimulation and overwhelming nature of the world and daily life as we know it today.

Ultra-violet energises the mind in such a way that it makes it easier to focus and connect with one’s innermost needs and desires. Pantone also claims that the colour will inspire originality, ingenuity, and visionary thinking that points us toward the future.

Get It Now

There’s no doubt that vibrant, ultra-violet items will start popping up in stores everywhere – from home décor hubs like Sheet Street and Boardman’s to your favourite clothing stores such as Woolies and Mr Price.

Make-up is also likely to be influenced – we know that Revlon has already jumped on the bandwagon with the introduction of its Ultra HD Matte Metallic Lipcolor in Dazzle. The long-wear lipstick costs R179 and can be found in most high-end clothing stores and pharmacies.

What do you think of 2018’s colour of the year? Will you be embracing it, too? Let us know in the comments section below.

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