LinkedIn and Your Career: What is it and Why is it Relevant?

By Jun 16, 2017 No Comments

It’s safe to assume that you’re probably quite a whizz on social media. From Facebook to Snapchat and everything in between it’s all very social, but have you ever heard of the professional social portal known as LinkedIn?

At the beginning of 2017, LinkedIn boasted over 467 million users, 40% of whom made use of the platform on a daily basis. This level of engagement is enough to pique anyone’s interest.

The question is, what is LinkedIn and why is it relevant, and importantly, how can it help YOU to shape your career once (and even before) you have left varsity? We investigate below.

What is LinkedIn?

LinkedIn is the internet’s largest professional network that allows you to connect with other professionals within your industry, search and apply for jobs, as well as build your reputation.

Why is it Relevant?

LinkedIn makes it possible for students and young professionals, just like you, to get a head start in their careers and find the best possible working opportunities out there. The ever-growing platform can be used to do the following:

  • Create your professional profile, detailing your educational background, work experience, special skills, career goals and ambitions. You can also endorse and be endorsed by those in your professional network in terms of the skills that you have listed on your profile. In that way, your LinkedIn page can act as a reference or positive testimonial.
  • Build and maintain a professional network. This can include people with whom you have studied or worked in the past, as well as those people with whom you wish to connect from your chosen industry.
  • Gain more insight into different companies and your industry in general.
  • Join industry-specific groups and engage with other professionals on important topics.
  • Share your own thoughts and insights by publishing articles on LinkedIn’s publishing platform. This is a great way in which to solidify your reputation as a thought leader and active, ambitious member of your industry.
  • Find new and exciting career opportunities by searching for jobs and applying for them at the click of the mouse using your LinkedIn profile.

While LinkedIn is an excellent tool that will help you to build your career once you have finished varsity, that doesn’t mean that you can’t get a head start by learning how to use it now! Stay tuned – next month, when we take a look at how to create a LinkedIn profile guaranteed to make a lasting impression…


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