As already discussed in previous blogs, LinkedIn is an excellent starting point for your career, getting to know your industry and connecting with people who have the potential to provide you with exciting opportunities in the future. Building and growing your LinkedIn network is an important step in developing the right connections as you begin the path to your future career.
This month, we take a look at how to successfully build and grow your LinkedIn network, therefore making the most of what the popular professional platform has to offer.
Growing LinkedIn – Be Active
The more active you are on LinkedIn, the more your updates will pop up on other users’ newsfeeds. Here are some helpful pointers to keep in mind:
- Update your status (at least once every day)
- Share and comment on any updates made by your already-existing connections
- Send out invitations to connect with other professionals (make it a daily task to send an invite to someone new every day)
- Answer questions on LinkedIn questions (aim for at least 3 per week)
- Participate in group discussions (also at least 3 times per week)
- Comment on profile updates made by the companies you follow (every second day)
Always Be on the Lookout for LinkedIn Connection Opportunities
While it definitely isn’t recommended to send out random invites to connect, it is advisable to constantly be on the lookout for the right connection opportunities. LinkedIn has a handy ‘People You May Know’ tab that could help to make things easier.
Choose the Right Times to Be Active
Obviously, you want as much exposure on the platform as possible whenever you choose to post, right? Knowing this, it makes sense to be strategic about when you are most active. According to research, the best times to post are in the afternoons and early evenings.
Make the Most of LinkedIn Groups
You won’t be doing yourself any favours if you simply join a handful of LinkedIn groups – you actually need to get involved in the discussions that are taking place within them! The best advice is to join between 3 and 5 groups that you feel are most relevant to your industry and make the effort to actively participate and start discussions at least a couple of times a week. If you have something valuable to contribute, people are sure to take notice, and this will inevitably lead to a number of exciting new connection opportunities.
Ultimately, in order to build your network, the main key is to be as active on the platform as you can. Just remember to make everything that you post, comment, or share of value – don’t ever post or say anything for the sake of it. After all, you want to establish yourself as a thought leader, not a spammer!
Stay tuned for next month’s LinkedIn article for tips on using the platform to your advantage when it comes to finding, and landing, your dream job!