Whether you’re a self-starter entrepreneur looking to get a handle on the realm of digital marketing, or whether you’re simply someone who is passionate about a specific topic (fashion, veganism, feminism, music – whatever!), there’s an opportunity to communicate with the world through blogging and vlogging online. Embracing one, the other, or both will depend on who you are as a person, as well as your goals and preferences. Here’s what you need to know.
Blogging refers to the art of writing about a certain topic and publishing this content online. If you’re someone who enjoys writing, is a bit more reserved or slightly camera shy, blogging is a great idea. It is also important to note that blogging is an excellent way in which to boost SEO (search engine optimisation) and Google rankings, especially if you have your own website and are looking to increase traffic.
Just remember that in order to create a successful blog, you really need to know what you’re talking about. Sub-par content just isn’t going to cut it.
If writing isn’t your thing and you prefer to be on camera, then vlogging is probably for you. Vlogging refers to recording video content – whether it is you talking directly to your audience, or recording the happenings at an event.
You don’t need to have professional camera equipment to get it right – a good old smartphone will do just fine.
There are so many ways in which to repurpose your best pieces of content and milk them for all that they’re worth. For instance, if you have written a great blog that has gotten a good response from your followers, why not turn it into a vlog? If you have recorded a vlog that has impressed, why not transform it into a written blog and benefit from the resultant SEO boost? There’s absolutely no reason why you can’t or shouldn’t do both!
No matter whether you opt to blog or vlog, remember that exceptional, genuine storytelling is key. The more genuine the story, the higher the chances that people will be able to relate and connect with it.
Are you a blogger or a vlogger? Be sure to post a link to your content in the comments section below or on our Facebook page!